Skip to content
Moustafa Sherif Group

Vision & Mission


A group with a direction.

Where the group is going, and the standard it holds on the way.

01 — Vision

To build a group of disciplined companies that create lasting value for Egypt and the region, with automotive and mobility at the centre.

02 — Mission

To build, operate and grow businesses that serve customers honestly, develop capable people, and are led by values before profit.

03 — Direction

How the group moves.

  1. 01

    Build in stages

    Each company moves from idea to development to launch to operation, and says which stage it is in.

  2. 02

    Stay close to the sector

    The group grows where its founder has real engineering and operating knowledge: cars, mobility and technology.

  3. 03

    Share the work

    Lessons, progress and setbacks are documented openly through the channel and the podcast.

04 — Egypt

Impact in Egypt's manufacturing and export industry.

Egypt has the people, the location and a growing industrial base to supply more of the world. The group's long-term goal is to play a real part in that: strengthening local manufacturing and helping Egyptian products reach export markets.

MSTE is the vehicle for that goal in the mobility and automotive sector. It works with manufacturers and suppliers to build relationships that are reliable, documented and ready to export.

Work with the group.

Get in touch